Williams Equipment Rental Privacy Policy

Last updated: July 18, 2023

This Privacy Policy describes how Williams Equipment Rental (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://www.williamsequipmentrental.com (the “Site”) or otherwise communicate with us (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” refers to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected under this policy.

By accessing or using any of the Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, or for operational, legal, or regulatory reasons. We will post any updates to the Site and revise the “Last updated” date accordingly.

How We Collect and Use Your Personal Information

To provide our Services, we collect personal information about you from various sources. This information varies depending on how you interact with us. We may use the information to:

  • Communicate with you
  • Provide and improve the Services
  • Comply with legal obligations
  • Enforce our terms
  • Protect our rights and those of our users

What Personal Information We Collect

Information We Collect Directly from You

We may collect:

  • Contact details: name, address, phone number, email
  • Order details: billing/shipping address, payment confirmation
  • Account information: username, password, security questions
  • Shopping behavior: items viewed, added to cart or wishlist
  • Customer support details: messages and inquiries you send to us

Some Services may require you to provide personal information. You may choose not to provide it, but this may limit your use of certain features.

Information We Collect Through Cookies

We automatically collect certain data when you use our Site (“Usage Data”) using cookies and similar technologies. This may include:

  • Device and browser information
  • Network and IP address
  • Interaction data with our Site and Services

Information We Obtain from Third Parties

We may also collect information from:

  • Vendors and service providers
  • Payment processors (e.g., bank or card information, billing address)
  • Marketing and analytics partners using cookies and tracking technologies

We treat third-party data according to this Privacy Policy but are not responsible for their accuracy or practices. For more, see Third-Party Websites and Links.

How We Use Your Personal Information

  • Providing Products and Services: Fulfill orders, process payments, manage your account, handle shipping/returns, and allow you to leave reviews
  • Marketing and Advertising: Send promotional content and tailor advertising to your preferences
  • Security and Fraud Prevention: Monitor for fraud or illegal activity. You are responsible for keeping your login credentials secure
  • Customer Support and Communication: Respond to inquiries and improve service quality

Cookies

We use cookies to improve functionality, store preferences, and analyze usage. Third parties may also use cookies on our Site for advertising or analytics purposes.

Most browsers accept cookies by default, but you can disable them through your browser settings. Blocking cookies may impact functionality or limit your experience.

How We Disclose Personal Information

We may disclose your personal information to:

  • Vendors providing services on our behalf (IT, payment, fulfillment, analytics)
  • Marketing partners who may use the data under their own policies
  • Affiliates and partners within our corporate group
  • Legal or regulatory authorities when required
  • Third parties at your direction (e.g., shipping providers or social media integrations)
  • In business transfers such as mergers or bankruptcy

Personal information disclosed in the past 12 months includes:

Categories:

  • Identifiers (contact details, order/account info)
  • Commercial information (order history, shopping activity)
  • Internet/network activity (Usage Data)

Recipients:

  • Service vendors
  • Marketing partners
  • Corporate affiliates

We do not use or disclose sensitive personal information to infer characteristics about you.

Sale and Sharing of Information

We have “sold” and “shared” personal information in the past 12 months for advertising and marketing purposes.

Categories of Information Sold/Shared:

  • Identifiers
  • Commercial data
  • Internet/network activity

Recipients:

  • Business and marketing partners

User-Generated Content

Our Services may allow you to post reviews or other content. Any content shared publicly becomes accessible to anyone and is beyond our control.

We are not responsible for how others may use the information you voluntarily share. Use discretion when sharing content publicly.

Third-Party Websites and Links

Our Site may contain links to third-party platforms. We are not responsible for the privacy, content, or security of these sites. Please review their privacy policies independently.

Children’s Data

Our Services are not intended for children. We do not knowingly collect personal information from individuals under 16. If you believe a child has shared personal data with us, contact us to have it removed.

As of the effective date, we do not knowingly sell or share data of individuals under 16 years of age.

Security and Retention of Your Information

We implement reasonable safeguards, but no system is completely secure. Do not send sensitive information through unsecured channels.

We retain your personal information only as long as necessary for account management, legal obligations, dispute resolution, and policy enforcement.

Your Rights and Choices

Depending on your location, you may have the right to:

  • Access / Know: Request information we hold about you
  • Delete: Request deletion of your data
  • Correct: Update inaccurate data
  • Portability: Receive your data in a transferable format
  • Opt-out of Sale/Sharing: Limit how we use your data for targeted advertising
  • Limit Use of Sensitive Data: Restrict how sensitive information is used
  • Restrict Processing or Withdraw Consent
  • Appeal a Denial of your request
  • Manage Communication Preferences: Unsubscribe from marketing emails; non-promotional emails may still be sent

You may exercise these rights on our Site or by contacting us. We may verify your identity before processing requests. You may also appoint an authorized agent to submit requests on your behalf.

Complaints

If you have concerns about our data practices, contact us. If you’re unsatisfied with our response, you may have the right to escalate the matter to your local data protection authority.

International Users

We may store and process your data outside your country, including in the U.S. When transferring data from Europe, we use legally approved methods such as Standard Contractual Clauses.

Contact

If you have questions or want to exercise your privacy rights, contact us at:

Phone: 1-866-947-4499
Email: info@williamsequipmentrental.com
Mail: 231 Queen St W, Toronto, ON, M5V 1Z4, Canada